The innovation challenge
Marketing approaches vary from one company to another. However, today, the relationships between an organization, its customers and the markets it evolves in are increasingly complex. To differentiate itself in the marketplace, your company must be innovative. The challenge therefore lies in developing and creating new projects while doing everything possible to limit the risk of failure. Marketing activities are part of all the organization's innerworkings. We are increasingly hearing about what is now called "strategic marketing".

The planning challenge
In other words, you must find concrete and viable solutions. Your company's success is closely linked to the way it plans its growth and development.

The interventions
In a planning project or a strategic intervention project, the consultant from GUILBAULT AND ASSOCIATES, Consulting, Research and Marketing Strategy acts as the organization's "Teammate in action^TM". Projects must be realistic. Here is a list of some of the strategic interventions in which we can play a role.

	Interventions in strategic planning
	Interventions to improve customer and employee satisfaction
	Other various types of strategic interventions