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For the last 20 years, our firm has developed ways of doing things that set us apart from the others. These methods make it possible to obtain the specific strategic information we are looking for. It is important to remember that we do not approach a business manager or a corporate executive the same way we would a consumer.
We primarily use the following methodological approaches as a basis for the industrial marketing projects we undertake.
| Qualitative research |
Quantitative research |
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In-person (individual) interviews at the participant's workstation or office |
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In-depth telephone interviews |
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Focus groups |
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Telephone survey |
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Mail survey |
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Online survey |
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Competitive intelligence |
Geomarketing information system |
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Database research |
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Bibliographic/literature research |
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Web-based research |
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Interviews with experts |
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Relational database that links the clients' profile with their purchase potential by market/region |
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